Fashion shopping has been changed forever thanks to the internet, it has altered not only where we buy clothes from but they are marketed at us as well. Profits for online retailers haven't been hugely impacted by the recession with the industry in the UK being worth 38 billion in 2009.
If you thought being out on the high street was the only place you could receive fashion tips then think again, some stores now recommend you items which go with products you have already chosen. One of the main benefits of shopping online is that you are able to purchase whatever you want 24 hours a day, 365 days a year, while you might not receive your produce until slightly later you are able to remain at home and enjoy the sales!
The sheer range of fashion accessories available online dwarfs what you can expect on the high street and makes it easier to find the perfect garments. Prices are being kept low for consumers as there is such a great deal of choice when buying online, this will have a negative effect on the high street as internet shops don't require as many staff.
Large labels are now seeing the benefits of using social networking sites to advertise through because of the relatively small cost and size of the audience reached. With companies now allowing user generated content on sites like Facebook we are now seeing whole new ways for potential new items of clothing to reach us.
Shopping online might have a lot of conveniences but it is often better to try on potential purchases in store to save the hassle of sending them back. But using the internet takes away all the stress of being in a busy town centre, waiting in plenty of queues and dealing with scores of people.